Corporate Giving & Cause Marketing Partnerships
Partnership for the Bees
Thank you for generously offering to donate to BGO to help our bees! Not only may you get the benefits of a tax-exempt donation you will also get that warm and fuzzy feeling of helping out a grassroots nonprofit affecting real change. As a grassroots nonprofit, we rely heavily on the generous donations from our friends who run eco-conscious businesses, and love partnering with like-minded folks! In addition - a cause marketing partnership can substantially boost your brand image and your bottom line.
Cause marketing (or a commercial co-venture) is a marketing partnership between a company and a nonprofit organization that raises money for the nonprofit organization while promoting a product or service from that company. Cause marketing is a win-win. By joining with BGO you can help us in our critical work to conserve bees - which should improve both your brand affinity and loyalty.
Steps
Please read our guidelines and license agreement below, then complete the form at the bottom of the page.
Once we have received your form, we will be back in touch shortly with a contract and license agreement requiring your signature.
Next - we will supply you with our logo, and any assets or other requests that you made in the form.
Once the campaign is through, please submit your donation by the date you have committed to.
We’ll follow up with a donation receipt.
Guidelines
The purpose of these guidelines is to maintain positive cause marketing relationships, protect the Bee Girl organization (BGO) and your reputations, comply with applicable state laws, and comply with section 19 of Better Business Bureau's "Standards for Charity Accountability."
Follow the law. Our logo is trademarked with the United States Patent and Trademark Organization. If we grant you a license, you agree to comply with all of the terms of such Agreement.
Don’t mislead your customers. If you use our name to raise funds for BGO, you must meet the guaranteed minimum donation. One of the key objectives in cause marketing regulation is to protect consumers from deceptive or misleading advertising and charitable solicitations.
Be clear with your donation amount. Vague terminology, including “profits” or “a portion of proceeds,” do not meaningfully inform consumers about the impact of their purchase on the donation amount. Make sure your campaign clearly states the specific dollar amount donated per purchase or the percentage of the purchase price that will be donated.
Tell the Public How Much Was Raised. To further transparency, companies should maintain on their websites key information about all active and recently closed cause marketing campaigns. At the conclusion of each campaign, your website and/or social media should clearly disclose the amount of the charitable donation each campaign generated. Doing so will allow your company not only to showcase your generosity, but also to demonstrate your accountability to the public.
Financial reports of the campaign. The business running the promotion must provide BGO with periodic and/or final accountings, stating the number of items sold, the dollar amount of each sale and the amount due to the charity.
Written contract. The law requires that a commercial entity using a charity's name in its advertising must have a written contract with the charity spelling out the terms of the arrangement. A charity's name may not be used without its express written permission. We will use the information below to create our contract, which will include our License Agreement, and then send via email for your signature.